Do you have what it takes to be a content marketer?
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How to host an interview with ingenuity
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Interviewing someone successfully is an art, and often people don’t take it too seriously. Companies tend to send their communicative, friendly and approachable employees to get the interview done. And, while these are all qualities that are needed in an interviewer, what’s lacking in many cases are the skills to prepare and conduct a thorough interview. This post won’t give you...
A designer’s guide on how to create high converting copy
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To all my design friends who struggle with writing high converting copy, this one is for you. Writing great copy isn’t about your creative writing abilities or fluency of language, rather it’s about having a conversation with your customers. If you learn how to ask your customers the right questions, and listen to their stories, you will become a much better copywriter.
The Irresistible power of strategic storytelling: Road trip to Croatia
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Following the first workshop held in Belgrade, The Irresistible Power of Strategic Storytelling, was held for the second time in Croatia, at WordCamp Zagreb. I would like to share with you a great story about Zagreb, a case study done by the students. This story will entice you to visit Zagreb, and give you an example of what we learned that day. For those of you who haven’t had a chance to...
