To all my design friends who struggle with writing high converting copy, this one is for you. Writing great copy isn’t about your creative writing abilities or fluency of language, rather it’s about having a conversation with your customers. If you learn how to ask your customers the right questions, and listen to their stories, you will become a much better copywriter.
Following the first workshop held in Belgrade, The Irresistible Power of Strategic Storytelling, was held for the second time in Croatia, at WordCamp Zagreb. I would like to share with you a great story about Zagreb, a case study done by the students. This story will entice you to visit Zagreb, and give you an example of what we learned that day.
For those of you who haven’t had a chance to read about what we learn on these workshops, have a look at the workshop breakdown and learning points. Also, my good friend Anastasios, aka CrowdedTent, put together a video of the workshop held in Belgrade.
Inspiration is a fleeting thing, as most of you know, but a content calendar and post schedule rarely wait for you to be inspired to write. How do you write when you really have to and you are not feeling it? You master the art of structuring your article, and you rely on that to convey the information you have in an engaging tone.
How does storytelling fit in the big business picture? Carrie Dils in her interview on storytelling tells me what storytelling means to her, her most popular story, which happens to be on web hosting and email, her WordPress story and a story from her childhood.
Sometimes writing your own stories is much easier than having to edit someone’s. It’s a fine balancing act; giving constructive, actionable feedback to your author, without damaging their own style. The story you are editing needs to be engaging, in line with the business aims (if on a corporate blog), and maintain the unique style of the author. It’s a tough job. I want to share with you what I have learnt during my editing days.
At WordCamp London I talked about empathy, what it is, why it’s important and how to integrate it into your marketing. Oftentimes people forget that what’s most important is connecting to each other, and for your business it pays off to invest more time in connecting to your customers. My talk will show you a few ways of how to do just that.
Last weekend I held my first storytelling workshop in my hometown at #WCBGD. I was flattered to see over 50 people at my workshop, and in this post I want to share with you what my workshop is all about, as well as some of the student’s impressions.
So, let’s uncover the mystery. Why are strategic stories so irresistibly powerful?
This is a poem that my step mother wrote about our pets, and since I moved away I have been missing them, so I thought it appropriate to share them with you. Maybe this way I will miss them less.
Why is it important to understand your customers on more than one level, and how can language nuances make your customer support stand out. My talk focuses on concrete examples on how you can improve your language and communicate better with your customers.