New year, fresh start! If you haven’t quite written down all of your New Year resolutions, let me add one more to your list.
The one storytelling mistake to avoid in 2018
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My Christmas story
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prefer Christmas to my birthday, or to any other holiday. It’s all the typical stuff that makes it so special; family, friends, the Christmas tree, the food, the fact it’s definitely OK to open a bottle of Champagne at 10am. Everyone comes home, we eat, we drink, we open presents, and watch Christmas movies. It’s a very typical Christmas day. That aside Christmas gives everyone...
Overcoming impostor syndrome
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ccasionally, I wake up feeling like an impostor. I question all of my previous experience, and convince myself that everything so far has been luck, which of course is about to run out. I have heard the sentence “I feel like an impostor“, from every ambitious, motivated, hard-working person I know. So, why do we keep questioning our abilities? I have a theory I want to share with you...
Learn how to tell stories from master storytellers
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One of the many things I learned at The Power of Storytelling conference in Romania, Bucharest, is that storytelling is the most democratic form of creativity. Murray Nossel, says that people can argue about politics, social and cultural beliefs, and opinions, but they can’t argue about experiences. Your story is what happened to you. I want to take a few hundreds words and tell you about...
How to tell a story through movement
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Stories are not just in words, they are also in movement. Danka Sekulovic, a circus artist from Belgrade, explores the storytelling elements of a performance. For a powerful performance you need to be able to express emotion, and take your audience on a journey. One way to do that is to tell a story with movement.
Do you have what it takes to be a content marketer?
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How to host an interview with ingenuity
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Interviewing someone successfully is an art, and often people don’t take it too seriously. Companies tend to send their communicative, friendly and approachable employees to get the interview done. And, while these are all qualities that are needed in an interviewer, what’s lacking in many cases are the skills to prepare and conduct a thorough interview. This post won’t give you...
A designer’s guide on how to create high converting copy
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To all my design friends who struggle with writing high converting copy, this one is for you. Writing great copy isn’t about your creative writing abilities or fluency of language, rather it’s about having a conversation with your customers. If you learn how to ask your customers the right questions, and listen to their stories, you will become a much better copywriter.
The Irresistible power of strategic storytelling: Road trip to Croatia
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Following the first workshop held in Belgrade, The Irresistible Power of Strategic Storytelling, was held for the second time in Croatia, at WordCamp Zagreb. I would like to share with you a great story about Zagreb, a case study done by the students. This story will entice you to visit Zagreb, and give you an example of what we learned that day. For those of you who haven’t had a chance to...
The best brands tell stories
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esterday sitting in the office I looked around and noticed that about 70% of our engineers were wearing branded T-shirts. They had the GoDaddy brand clearly visible, and later that day talking to my boyfriend who is the CEO of FishingBooker, I realized how important branded T-shirts and bags were to employees. I hadn’t given much thought as to why we all wanted to dress the same, we are all...
