If it doesn’t directly help you get a job in digital, it will certainly play an important part in getting you there. One of the deciding factors that helped me land my first job, was one of the articles I wrote while I was on trial at ManageWP. My blog was named after my favourite teenage movie “Not So Clueless”, and the article was all about Catherine the Great. This...
Should you embellish your stories?
Some people are born natural storytellers and most of those people have one key thing in common; they embellish stories. How do I know this? My parents are masters of embellishment when it comes to stories. I was lucky to grow up with them, because everyday things like going to the supermarket became exciting when told by my parents. As I grew up I realised that some things weren’t exactly...
The one storytelling mistake to avoid in 2018
New year, fresh start! If you haven’t quite written down all of your New Year resolutions, let me add one more to your list.
Learn how to tell stories from master storytellers
One of the many things I learned at The Power of Storytelling conference in Romania, Bucharest, is that storytelling is the most democratic form of creativity. Murray Nossel, says that people can argue about politics, social and cultural beliefs, and opinions, but they can’t argue about experiences. Your story is what happened to you. I want to take a few hundreds words and tell you about...
Do you have what it takes to be a content marketer?
How to host an interview with ingenuity
Interviewing someone successfully is an art, and often people don’t take it too seriously. Companies tend to send their communicative, friendly and approachable employees to get the interview done. And, while these are all qualities that are needed in an interviewer, what’s lacking in many cases are the skills to prepare and conduct a thorough interview. This post won’t give you...
The best brands tell stories
esterday sitting in the office I looked around and noticed that about 70% of our engineers were wearing branded T-shirts. They had the GoDaddy brand clearly visible, and later that day talking to my boyfriend who is the CEO of FishingBooker, I realized how important branded T-shirts and bags were to employees. I hadn’t given much thought as to why we all wanted to dress the same, we are all...
No inspiration? No problem.
Inspiration is a fleeting thing, as most of you know, but a content calendar and post schedule rarely wait for you to be inspired to write. How do you write when you really have to and you are not feeling it? You master the art of structuring your article, and you rely on that to convey the information you have in an engaging tone.
How to edit articles for your company blog
Sometimes writing your own stories is much easier than having to edit someone’s. It’s a fine balancing act; giving constructive, actionable feedback to your author, without damaging their own style. The story you are editing needs to be engaging, in line with the business aims (if on a corporate blog), and maintain the unique style of the author. It’s a tough job. I want to...
The irresistible power of strategic storytelling
Last weekend I held my first storytelling workshop in my hometown at #WCBGD. I was flattered to see over 50 people at my workshop, and in this post I want to share with you what my workshop is all about, as well as some of the student’s impressions.
So, let’s uncover the mystery. Why are strategic stories so irresistibly powerful?