To all my design friends who struggle with writing high converting copy, this one is for you. Writing great copy isn’t about your creative writing abilities or fluency of language, rather it’s about having a conversation with your customers. If you learn how to ask your customers the right questions, and listen to their stories, you will become a much better copywriter.
At WordCamp London I talked about empathy, what it is, why it’s important and how to integrate it into your marketing. Oftentimes people forget that what’s most important is connecting to each other, and for your business it pays off to invest more time in connecting to your customers. My talk will show you a few ways of how to do just that.
Why is it important to understand your customers on more than one level, and how can language nuances make your customer support stand out. My talk focuses on concrete examples on how you can improve your language and communicate better with your customers.
Here is my talk from WordCamp Belgrade on blogging, how it’s all about driving long-term results. I cover content strategy, and how to approach the sphere of business blogging. Thank you to FishingBooker and ManageWP for allowing me to use their companies as examples in my presentation.
Stefan Vucicevic, Content Specialist at FishingBooker
Ivona Jovanovic, PR & Media at Živojin Mišić
Lisa Trefilova, Content Specialist at FishingBooker
Daria Riđošić, Independent Videographer creater of Foodies with Cameras
Neda D. Stevanović, Head of Business Development at MVP Workshop
Marija Crnogorac, Team Leader at AIESEC
Cat Tyack, Head of Content at FishingBooker
Milena Cvjetić, Landscape Architect & Co-owner of Studio Tufna