On my blog you can find stories, interviews, talks and workshops relating to content marketing, digital careers, the art of storytelling, and much more. I hope you enjoy your time with me.
One of the many things I learned at The Power of Storytelling conference in Romania, Bucharest, is that storytelling is the most democratic form of creativity. Murray Nossel, says that people can argue about politics, social and cultural beliefs, and opinions, but they can’t argue about experiences. Your story is what happened to you. I want to take a few hundreds words and tell you about...
Stories are not just in words, they are also in movement. Danka Sekulovic, a circus artist from Belgrade, explores the storytelling elements of a performance. For a powerful performance you need to be able to express emotion, and take your audience on a journey. One way to do that is to tell a story with movement.
Interviewing someone successfully is an art, and often people don’t take it too seriously. Companies tend to send their communicative, friendly and approachable employees to get the interview done. And, while these are all qualities that are needed in an interviewer, what’s lacking in many cases are the skills to prepare and conduct a thorough interview. This post won’t give you...
To all my design friends who struggle with writing high converting copy, this one is for you. Writing great copy isn’t about your creative writing abilities or fluency of language, rather it’s about having a conversation with your customers. If you learn how to ask your customers the right questions, and listen to their stories, you will become a much better copywriter.
Following the first workshop held in Belgrade, The Irresistible Power of Strategic Storytelling, was held for the second time in Croatia, at WordCamp Zagreb. I would like to share with you a great story about Zagreb, a case study done by the students. This story will entice you to visit Zagreb, and give you an example of what we learned that day. For those of you who haven’t had a chance to...
esterday sitting in the office I looked around and noticed that about 70% of our engineers were wearing branded T-shirts. They had the GoDaddy brand clearly visible, and later that day talking to my boyfriend who is the CEO of FishingBooker, I realized how important branded T-shirts and bags were to employees. I hadn’t given much thought as to why we all wanted to dress the same, we are all...
Inspiration is a fleeting thing, as most of you know, but a content calendar and post schedule rarely wait for you to be inspired to write. How do you write when you really have to and you are not feeling it? You master the art of structuring your article, and you rely on that to convey the information you have in an engaging tone.
How does storytelling fit in the big business picture? Carrie Dils in her interview on storytelling tells me what storytelling means to her, her most popular story, which happens to be on web hosting and email, her WordPress story and a story from her childhood.
Sometimes writing your own stories is much easier than having to edit someone’s. It’s a fine balancing act; giving constructive, actionable feedback to your author, without damaging their own style. The story you are editing needs to be engaging, in line with the business aims (if on a corporate blog), and maintain the unique style of the author. It’s a tough job. I want to...
Stefan Vucicevic, Content Specialist at FishingBooker
Ivona Jovanovic, PR & Media at Živojin Mišić
Lisa Trefilova, Content Specialist at FishingBooker
Daria Riđošić, Independent Videographer creater of Foodies with Cameras
Neda D. Stevanović, Head of Business Development at MVP Workshop
Marija Crnogorac, Team Leader at AIESEC
Cat Tyack, Head of Content at FishingBooker
Milena Cvjetić, Landscape Architect & Co-owner of Studio Tufna