New year, fresh start! If you haven’t quite written down all of your New Year resolutions, let me add one more to your list.
One of the many things I learned at The Power of Storytelling conference in Romania, Bucharest, is that storytelling is the most democratic form of creativity. Murray Nossel, says that people can argue about politics, social and cultural beliefs, and opinions, but they can’t argue about experiences. Your story is what happened to you. I want to take a few hundreds words and tell you about my experience during this conference. I will share my experience in the form of lessons that stuck with me the most.
Find out if you really have what it takes to be a great content marketer. Content marketers are jacks of all trade. As a content marketer you have to be a little bit of everything, a writer, a designer, an inventor, a developer, a project manager, a philanthropist and an educator. It's a tough job to master. Take the test and see how far you have come.
Interviewing someone successfully is an art, and often people don’t take it too seriously. Companies tend to send their communicative, friendly and approachable employees to get the interview done. And, while these are all qualities that are needed in an interviewer, what’s lacking in many cases are the skills to prepare and conduct a thorough interview. This post won’t give you the 7 top tips you need to ace interviews, or the top 10 resources to read, it will hopefully shed some light on how to approach this art in a different way. So, if you are looking for a quick fix for tomorrow’s interview, stop reading now.
Inspiration is a fleeting thing, as most of you know, but a content calendar and post schedule rarely wait for you to be inspired to write. How do you write when you really have to and you are not feeling it? You master the art of structuring your article, and you rely on that to convey the information you have in an engaging tone.
Sometimes writing your own stories is much easier than having to edit someone’s. It’s a fine balancing act; giving constructive, actionable feedback to your author, without damaging their own style. The story you are editing needs to be engaging, in line with the business aims (if on a corporate blog), and maintain the unique style of the author. It’s a tough job. I want to share with you what I have learnt during my editing days.
Last weekend I held my first storytelling workshop in my hometown at #WCBGD. I was flattered to see over 50 people at my workshop, and in this post I want to share with you what my workshop is all about, as well as some of the student’s impressions.
So, let’s uncover the mystery. Why are strategic stories so irresistibly powerful?