Hello Storytellers!

On my blog you can find stories, talks and workshops relating to content marketing, PR, and the art of storytelling. I also like to write an occasional thought piece, so you can enjoy that as well.

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Latest stories

Learn how to tell stories from master storytellers

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One of the many things I learned at The Power of Storytelling conference in Romania, Bucharest, is that storytelling is the most democratic form of creativity. Murray Nossel, says that people can argue about politics, social and cultural beliefs, and opinions, but they can’t argue about experiences. Your story is what happened to you. I want to take a few hundreds words and tell you about my experience during this conference. I will share my experience in the form of lessons that stuck with me the most.

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Do you have what it takes to be a content marketer?

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Find out if you really have what it takes to be a great content marketer. Content marketers are jacks of all trade. As a content marketer you have to be a little bit of everything, a writer, a designer, an inventor, a developer, a project manager, a philanthropist and an educator. It's a tough job to master. Take the test and see how far you have come. 

 

How to host an interview with ingenuity

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Interviewing someone successfully is an art, and often people don’t take it too seriously. Companies tend to send their communicative, friendly and approachable employees to get the interview done. And, while these are all qualities that are needed in an interviewer, what’s lacking in many cases are the skills to prepare and conduct a thorough interview. This post won’t give you the 7 top tips you need to ace interviews, or the top 10 resources to read, it will hopefully shed some light on how to approach this art in a different way. So, if you are looking for a quick fix for tomorrow’s interview, stop reading now.

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A designer’s guide on how to create high converting copy

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To all my design friends who struggle with writing high converting copy, this one is for you. Writing great copy isn’t about your creative writing abilities or fluency of language, rather it’s about having a conversation with your customers. If you learn how to ask your customers the right questions, and listen to their stories, you will become a much better copywriter.

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The Irresistible power of strategic storytelling: Road trip to Croatia

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Following the first workshop held in Belgrade, The Irresistible Power of Strategic Storytelling, was held for the second time in Croatia, at WordCamp Zagreb. I would like to share with you a great story about Zagreb, a case study done by the students. This story will entice you to visit Zagreb, and give you an example of what we learned that day.

For those of you who haven’t had a chance to read about what we learn on these workshops, have a look at the workshop breakdown and learning points. Also, my good friend Anastasios, aka CrowdedTent, put together a video of the workshop held in Belgrade.

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The best brands tell stories

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Yesterday sitting in the office I looked around and noticed that about 70% of our engineers were wearing branded T-shirts. They had the GoDaddy brand clearly visible, and later that day talking to my boyfriend who is the CEO of FishingBooker, I realized how important branded T-shirts and bags were to employees. I hadn’t given much thought as to why we all wanted to dress the same, we are all grown ups, yet we can’t wait to be branded. Wearing company T-shirts I thought was about recognition, but I was wrong. It’s about belonging.

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No inspiration? No problem.

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Inspiration is a fleeting thing, as most of you know, but a content calendar and post schedule rarely wait for you to be inspired to write. How do you write when you really have to and you are not feeling it? You master the art of structuring your article, and you rely on that to convey the information you have in an engaging tone.

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How to edit articles for your company blog

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Sometimes writing your own stories is much easier than having to edit someone’s. It’s a fine balancing act; giving constructive, actionable feedback to your author, without damaging their own style. The story you are editing needs to be engaging, in line with the business aims (if on a corporate blog), and maintain the unique style of the author. It’s a tough job. I want to share with you what I have learnt during my editing days.

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What others are saying about me

Very informative, eye-opening and interesting workshop! Being in the same business like Nevena, it’s always good to share experiences and...

Ivana Ćirković, Digital Marketing consultant and owner of KickStart.rs digital marketing agency

2017-09-18T11:00:34+00:00

Ivana Ćirković, Digital Marketing consultant and owner of KickStart.rs digital marketing agency

Very informative, eye-opening and interesting workshop! Being in the same business like Nevena, it’s always good to share experiences and learn something new from the field and she sure delivered!

I went to Nevena’s workshop with a bit of skepticism and didn’t expect much to come out of it. Not...

Sabina Ionescu, COO at Themeisle

2017-09-13T16:04:44+00:00

Sabina Ionescu, COO at Themeisle

I went to Nevena’s workshop with a bit of skepticism and didn’t expect much to come out of it. Not sure how she did it, but Nevena managed to get a whole crowd’s attention and involvement.What I liked most is that she made us think.

Nevena's workshop was full of positive energy and words were flying all over the place. I am thrilled with the...

Rahela Lončarić, Freelancer - Digital Marketing Specialist at Online Reflection

2017-09-12T15:58:43+00:00

Rahela Lončarić, Freelancer - Digital Marketing Specialist at Online Reflection

Nevena's workshop was full of positive energy and words were flying all over the place. I am thrilled with the energy of this woman and with how much passion and speed she can tell a story, and she does it without blinking. Fascinating experience and I realized how much more I have to practice.

I must say, I did not know that I need to pay attention to so many details! Nevena taught me...

Milos Mihaljevic, ManageWP Customer Happiness Team Lead

2017-09-13T14:44:57+00:00

Milos Mihaljevic, ManageWP Customer Happiness Team Lead

I must say, I did not know that I need to pay attention to so many details! Nevena taught me how to divert a reader's attention and to put focus on specific parts. Oh and the amount of energy that she possesses!!

I discovered a potential within myself for the important virtue of storytelling, feels truly rewarding.

Daniela Marušić Gajica, Human Resources Supervisor South East Europe SEE Region, 3M

2017-09-12T15:31:48+00:00

Daniela Marušić Gajica, Human Resources Supervisor South East Europe SEE Region, 3M

I discovered a potential within myself for the important virtue of storytelling, feels truly rewarding.

Nevena

I like stories, and talking to people. I work in PR and Digital Marketing, and when I am not working you can find me skiing, running or trying to do acro yoga. Hope you like my blog.

Get in touch

If you want to get in touch with me and chat more DM me on twitter or leave me a comment on one of my posts. Thanks!