To all my design friends who struggle with writing high converting copy, this one is for you. Writing great copy isn’t about your creative writing abilities or fluency of language, rather it’s about having a conversation with your customers. If you learn how to ask your customers the right questions, and listen to their stories, you will become a much better copywriter.
At WordCamp London I talked about empathy, what it is, why it’s important and how to integrate it into your marketing. Oftentimes people forget that what’s most important is connecting to each other, and for your business it pays off to invest more time in connecting to your customers. My talk will show you a few ways of how to do just that.
Why is it important to understand your customers on more than one level, and how can language nuances make your customer support stand out. My talk focuses on concrete examples on how you can improve your language and communicate better with your customers.