The forgotten art of empathy in customer marketing

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At WordCamp London I talked about empathy, what it is, why it’s important and how to integrate it into your marketing. Oftentimes people forget that what’s most important is connecting to each other, and for your business it pays off to invest more time in connecting to your customers. My talk will show you a few ways of how to do just that.

For those of you who prefer reading to listening, I posted my talk in blog form on GoDaddy Garage.

Let me know what you think. Do you believe that adding empathy to marketing is the way forward, or are we too far gone and cynicism will get the best of us?

About the author

Nevena

Hello everyone, and welcome to my blog. I have always enjoyed writing and telling stories. I have been working in the digital industry since 2015, as a writer, editor in chief, marketer and most recently business developer. I also love teaching, and sharing my knowledge with my audience. If you have something you would like me to write about, I can't wait to hear it.

1 comment

  • Good post. I learn something new and challenging on sites I stumbleupon every day.

    It will always be exciting to read through content from other writers and practice a little something from other sites.

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Great presentation skills, great teaching skills, engaging and encouraging, creates the atmosphere for safe learning

Stefan Vucicevic, Content Specialist at FishingBooker

 

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2017-12-16T13:05:46+00:00

Stefan Vucicevic, Content Specialist at FishingBooker

 

Great presentation skills, great teaching skills, engaging and encouraging, creates the atmosphere for safe learning

You were definitely amazing, and friendly as usually. I didn't expect anything less. Well organised, good in team work, but also, I think everyone had a feeling you were there just for them.

Ivona Jovanovic, PR & Media at Živojin Mišić

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2017-12-16T13:17:07+00:00

Ivona Jovanovic, PR & Media at Živojin Mišić

You were definitely amazing, and friendly as usually. I didn't expect anything less. Well organised, good in team work, but also, I think everyone had a feeling you were there just for them.

Just the right pace for my taste! Nevena is a professional with many valuable stories to tell. Would recommend her to anyone!

Lisa Trefilova, Content Specialist at FishingBooker

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2017-12-16T13:13:18+00:00

Lisa Trefilova, Content Specialist at FishingBooker

Just the right pace for my taste! Nevena is a professional with many valuable stories to tell. Would recommend her to anyone!

Nevena would be one of the best TED speakers ever!

Daria Riđošić, Independent Videographer creater of Foodies with Cameras

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2017-12-16T13:27:09+00:00

Daria Riđošić, Independent Videographer creater of Foodies with Cameras

Nevena would be one of the best TED speakers ever!

Overwhelmingly welcoming and hospitable. I immediately felt like home.

Neda D. Stevanović, Head of Business Development at MVP Workshop

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2017-12-16T13:38:43+00:00

Neda D. Stevanović, Head of Business Development at MVP Workshop

Overwhelmingly welcoming and hospitable. I immediately felt like home.

Really enthusiastic, cheerful, with great presentation skills. Nevena gives a lot of examples and encourages the discussion between participants.

Marija Crnogorac, Team Leader at AIESEC

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2017-12-16T13:30:04+00:00

Marija Crnogorac, Team Leader at AIESEC

Really enthusiastic, cheerful, with great presentation skills. Nevena gives a lot of examples and encourages the discussion between participants.

She was very energetic and easy to relate to, and all round awesome.

Cat Tyack, Head of Content at FishingBooker

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2017-12-16T13:22:14+00:00

Cat Tyack, Head of Content at FishingBooker

She was very energetic and easy to relate to, and all round awesome.

Great speaker and teacher, very approachable and interested in our opinion.

Milena Cvjetić, Landscape Architect & Co-owner of Studio Tufna

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2017-12-16T13:35:06+00:00

Milena Cvjetić, Landscape Architect & Co-owner of Studio Tufna

Great speaker and teacher, very approachable and interested in our opinion.
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