The forgotten art of empathy in customer marketing

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At WordCamp London I talked about empathy, what it is, why it’s important and how to integrate it into your marketing. Oftentimes people forget that what’s most important is connecting to each other, and for your business it pays off to invest more time in connecting to your customers. My talk will show you a few ways of how to do just that.

For those of you who prefer reading to listening, I posted my talk in blog form on GoDaddy Garage.

Let me know what you think. Do you believe that adding empathy to marketing is the way forward, or are we too far gone and cynicism will get the best of us?

About the author

Nevena

I like stories, and talking to people. I work in PR and Digital Marketing, and when I am not working you can find me skiing, running or trying to do acro yoga. Hope you like my blog.

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Very informative, eye-opening and interesting workshop! Being in the same business like Nevena, it’s always good to share experiences and...

Ivana Ćirković, Digital Marketing consultant and owner of KickStart.rs digital marketing agency

2017-09-18T11:00:34+00:00

Ivana Ćirković, Digital Marketing consultant and owner of KickStart.rs digital marketing agency

Very informative, eye-opening and interesting workshop! Being in the same business like Nevena, it’s always good to share experiences and learn something new from the field and she sure delivered!

I went to Nevena’s workshop with a bit of skepticism and didn’t expect much to come out of it. Not...

Sabina Ionescu, COO at Themeisle

2017-09-13T16:04:44+00:00

Sabina Ionescu, COO at Themeisle

I went to Nevena’s workshop with a bit of skepticism and didn’t expect much to come out of it. Not sure how she did it, but Nevena managed to get a whole crowd’s attention and involvement.What I liked most is that she made us think.

Nevena's workshop was full of positive energy and words were flying all over the place. I am thrilled with the...

Rahela Lončarić, Freelancer - Digital Marketing Specialist at Online Reflection

2017-09-12T15:58:43+00:00

Rahela Lončarić, Freelancer - Digital Marketing Specialist at Online Reflection

Nevena's workshop was full of positive energy and words were flying all over the place. I am thrilled with the energy of this woman and with how much passion and speed she can tell a story, and she does it without blinking. Fascinating experience and I realized how much more I have to practice.

I must say, I did not know that I need to pay attention to so many details! Nevena taught me...

Milos Mihaljevic, ManageWP Customer Happiness Team Lead

2017-09-13T14:44:57+00:00

Milos Mihaljevic, ManageWP Customer Happiness Team Lead

I must say, I did not know that I need to pay attention to so many details! Nevena taught me how to divert a reader's attention and to put focus on specific parts. Oh and the amount of energy that she possesses!!

I discovered a potential within myself for the important virtue of storytelling, feels truly rewarding.

Daniela Marušić Gajica, Human Resources Supervisor South East Europe SEE Region, 3M

2017-09-12T15:31:48+00:00

Daniela Marušić Gajica, Human Resources Supervisor South East Europe SEE Region, 3M

I discovered a potential within myself for the important virtue of storytelling, feels truly rewarding.

Nevena

I like stories, and talking to people. I work in PR and Digital Marketing, and when I am not working you can find me skiing, running or trying to do acro yoga. Hope you like my blog.

Get in touch

If you want to get in touch with me and chat more DM me on twitter or leave me a comment on one of my posts. Thanks!