At WordCamp London I talked about empathy, what it is, why it’s important and how to integrate it into your marketing. Oftentimes people forget that what’s most important is connecting to each other, and for your business it pays off to invest more time in connecting to your customers. My talk will show you a few ways of how to do just that.
For those of you who prefer reading to listening, I posted my talk in blog form on GoDaddy Garage.
Let me know what you think. Do you believe that adding empathy to marketing is the way forward, or are we too far gone and cynicism will get the best of us?