A designer’s guide on how to create high converting copy

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To all my design friends who struggle with writing high converting copy, this one is for you. Writing great copy isn’t about your creative writing abilities or fluency of language, rather it’s about having a conversation with your customers. If you learn how to ask your customers the right questions, and listen to their stories, you will become a much better copywriter.

Here are the key points to remember:

  • Every conversion is a conversation.
  • Make sure you are answering your customer questions logically.
  • Look for your customer’s motivation. Ask why.
  • Customers write better copy than marketers.
  • You want your customer’s experience and not their opinion.
  • You are not your customer.

Enjoy the video

Presentation Slides

A Designer’s Guide on How to Create High Converting Copy 

Talk Impressions

Thank you

Thank you to the UXBelgrade team for inviting me to share my experience, and thank you to the design community for welcoming me with open arms. Thank you also to my co-presenters, Ryan Murphy and Austin Knight for sharing their successes and being lovely friends on stage.

About the author

Nevena

I like stories, and talking to people. I work in PR and Digital Marketing, and when I am not working you can find me skiing, running or trying to do acro yoga. Hope you like my blog.

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Great presentation skills, great teaching skills, engaging and encouraging, creates the atmosphere for safe learning

Stefan Vucicevic, Content Specialist at FishingBooker

 

2017-12-16T13:05:46+00:00

Stefan Vucicevic, Content Specialist at FishingBooker

 

Great presentation skills, great teaching skills, engaging and encouraging, creates the atmosphere for safe learning

You were definitely amazing, and friendly as usually. I didn't expect anything less. Well organised, good in team work, but also, I think everyone had a feeling you were there just for them.

Ivona Jovanovic, PR & Media at Živojin Mišić

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2017-12-16T13:17:07+00:00

Ivona Jovanovic, PR & Media at Živojin Mišić

You were definitely amazing, and friendly as usually. I didn't expect anything less. Well organised, good in team work, but also, I think everyone had a feeling you were there just for them.

Just the right pace for my taste! Nevena is a professional with many valuable stories to tell. Would recommend her to anyone!

Lisa Trefilova, Content Specialist at FishingBooker

2017-12-16T13:13:18+00:00

Lisa Trefilova, Content Specialist at FishingBooker

Just the right pace for my taste! Nevena is a professional with many valuable stories to tell. Would recommend her to anyone!

Nevena would be one of the best TED speakers ever!

Daria Riđošić, Independent Videographer creater of Foodies with Cameras

2017-12-16T13:27:09+00:00

Daria Riđošić, Independent Videographer creater of Foodies with Cameras

Nevena would be one of the best TED speakers ever!

Overwhelmingly welcoming and hospitable. I immediately felt like home.

Neda D. Stevanović, Head of Business Development at MVP Workshop

2017-12-16T13:38:43+00:00

Neda D. Stevanović, Head of Business Development at MVP Workshop

Overwhelmingly welcoming and hospitable. I immediately felt like home.

Really enthusiastic, cheerful, with great presentation skills. Nevena gives a lot of examples and encourages the discussion between participants.

Marija Crnogorac, Team Leader at AIESEC

2017-12-16T13:30:04+00:00

Marija Crnogorac, Team Leader at AIESEC

Really enthusiastic, cheerful, with great presentation skills. Nevena gives a lot of examples and encourages the discussion between participants.

She was very energetic and easy to relate to, and all round awesome.

Cat Tyack, Head of Content at FishingBooker

2017-12-16T13:22:14+00:00

Cat Tyack, Head of Content at FishingBooker

She was very energetic and easy to relate to, and all round awesome.

Great speaker and teacher, very approachable and interested in our opinion.

Milena Cvjetić, Landscape Architect & Co-owner of Studio Tufna

2017-12-16T13:35:06+00:00

Milena Cvjetić, Landscape Architect & Co-owner of Studio Tufna

Great speaker and teacher, very approachable and interested in our opinion.

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