How to add the most value to your workshops

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My first attempt at running independent workshops resulted in 3 successful sessions, over 30 satisfied students, and almost 20 hours of teaching. An incredible 93% of attendees said they would come to my next workshop. Overall, it has been a flying start to my education program. Everyone who attended has given me inspiration and courage to create more sessions. They have also taught me how I can add even more value to my workshops.

Give value throughout the workshop

I asked my students to mark what was the most valuable part of the workshop. You can always expect to see one session that stands out, but my results showed that storytelling was by far the most valuable part of the workshop.

add value to workshops

On the one hand, this is positive. It shows that the subject I am most passionate about I teach best. On the other hand, it makes me think that perhaps I wasn’t focused enough on the rest of the workshop. In other words, value needs to be given to students for the whole duration of the workshops. Check yourself to make sure you are doing this.

What am I going to do differently?

These results have encouraged me to take out personal branding, and not dedicate a whole section to it. Rather, I will integrate the most important elements into my storytelling session, and divide that session into two segments. I have also decided to elaborate on my SEO. Rather than just working through my “best practise” guide. I will also add more in-depth examples that can help students of different levels.

Side Note: This type of feedback is extremely useful to you for your content as well. Often your audience prefers one category or theme to another. It’s worth knowing which one, if there is one, and why.

Don’t cram valuable content

It’s difficult to decide if it’s better to hold a one day workshop or divide up the sessions into more days. An advantage to having it all in one day is that you only need availability from your attendees for that day. If you are starting out like myself, this is good because you want to eliminate as many obstacles as possible to people coming to your workshop. Having to be available on more than one day, usually a weekend, can often put people off. Also, it can be challenging to find and afford a venue for more than one day.

add value to workshops

What am I going to do differently?

However, it seems that all of the content was heavy to digest in one day. Over 50% of people would have preferred the workshop to be split into two days. I will take this advice on, and make sure the next workshop takes places in two sessions, 4 hours per session.

As good a speaker or teacher one might be, there is a limit to how much anyone can learn in one day.

The aim of your workshop should not be to teach your students everything you know, but handpicked lessons that can benefit them the most.

Show the value

When writing my workshop I made each session follow the same pattern, theory + case study.  Theory is not just dry, it can also cause confusion when not applied to a real life example. I made sure that all of the theory I was teaching could be seen in a current business example.

Case studies are great for team work, but remember to add examples, and more examples, and even more examples. “More examples that we could analyse on the spot” , was one of the comments in my feedback survey. When you think that you have added enough examples, add another 5.

What am I going to do differently?

Add more examples, just like we used to do at university when writing comparative literature essays.

Point. Example. Explain.

That’s how each important learning point should be delivered.

Conclusion

As a teacher, content writer, workshop host, or any educator it’s essential that you also learn from your work. Each workshop will be different, your audience can sometimes respond better than other times, but each workshop is your learning curve. I urge you to make a note of 3 things that you could do better each time, and try apply them in the future.

Ask for feedback

It’s as simple as sending a survey to all of your participants straight after the workshop to get their impressions. I used Google Forms, easy to use and integrates perfectly with my emails.

You might also be able to use that feedback as part of your workshop promotions in the form of testimonials.

I learnt how important storytelling is (for sales, for self-development, for being more relaxed and enjoying life).

Dino Delic, COO at FishingBooker

2017-12-16T14:16:06+00:00

Dino Delic, COO at FishingBooker

I learnt how important storytelling is (for sales, for self-development, for being more relaxed and enjoying life).

I learnt about human psychology and the importance of stories in marketing, promotion and developing your own brand.

Nikoleta Rakocevic, Owner of Queen Victoria Education

2017-12-16T14:12:44+00:00

Nikoleta Rakocevic, Owner of Queen Victoria Education

I learnt about human psychology and the importance of stories in marketing, promotion and developing your own brand.

Nevena's workshop was full of positive energy and words were flying all over the place. I am thrilled with the energy of this woman and with how much passion and speed she can tell a story, and she does it without blinking.

Rahela Lončarić, Freelancer - Digital Marketing Specialist at Online Reflection

2017-09-12T15:58:43+00:00

Rahela Lončarić, Freelancer - Digital Marketing Specialist at Online Reflection

Nevena's workshop was full of positive energy and words were flying all over the place. I am thrilled with the energy of this woman and with how much passion and speed she can tell a story, and she does it without blinking.

"Understand your buyers emotionally!" This is the most valuable thing I learnt at the workshop.

Neda D. Stevanović, Head of Business Development at MVP Workshop

2017-12-16T13:48:23+00:00

Neda D. Stevanović, Head of Business Development at MVP Workshop

"Understand your buyers emotionally!" This is the most valuable thing I learnt at the workshop.

Very informative, eye-opening and interesting workshop! Being in the same business like Nevena, it’s always good to share experiences and learn something new from the field and she sure delivered!

Ivana Ćirković, Digital Marketing consultant and owner of KickStart.rs digital marketing agency

2017-09-18T11:00:34+00:00

Ivana Ćirković, Digital Marketing consultant and owner of KickStart.rs digital marketing agency

Very informative, eye-opening and interesting workshop! Being in the same business like Nevena, it’s always good to share experiences and learn something new from the field and she sure delivered!

I must say, I did not know that I need to pay attention to so many details! Nevena taught me how to divert a reader's attention and to put focus on specific parts. Oh and the amount of energy that she possesses!!

Milos Mihaljevic, ManageWP Customer Happiness Team Lead

2017-09-13T14:44:57+00:00

Milos Mihaljevic, ManageWP Customer Happiness Team Lead

I must say, I did not know that I need to pay attention to so many details! Nevena taught me how to divert a reader's attention and to put focus on specific parts. Oh and the amount of energy that she possesses!!

The most valuable thing I learnt is how to use stories to make people understand the message better, and also about the value of a personal brand.

Milica Spasojevic, UI Designer at GoDaddy 

2017-12-16T13:51:36+00:00

Milica Spasojevic, UI Designer at GoDaddy 

The most valuable thing I learnt is how to use stories to make people understand the message better, and also about the value of a personal brand.

Storytelling workshop with Nevena as the facilitator was extremely interesting and brought me back to school. The most important thing I learned is the profound message, which can be sent via a nicely put and thoroughly created story.

Daniela Marušić Gajica, Human Resources Supervisor South East Europe SEE Region, 3M

2017-09-12T15:31:48+00:00

Daniela Marušić Gajica, Human Resources Supervisor South East Europe SEE Region, 3M

I discovered a potential within myself for the important virtue of storytelling, feels truly rewarding.

The workshop helped us structure existing knowledge of content marketing in order to simplify our business process and to effectively implement it. On the other side, Nevena’s concise style of explaining and openness helped us solve all our doubts in a short period of time and to set up solid basis for the further development of our marketing team.

Una Kolesar, Communications Specialist and Katarina Kragović, Lead Management Specialist - Trizma Smart Outsourcing

2018-06-26T10:23:08+00:00

Una Kolesar, Communications Specialist and Katarina Kragović, Lead Management Specialist - Trizma Smart Outsourcing

The workshop helped us structure existing knowledge of content marketing in order to simplify our business process and to effectively implement it. On the other side, Nevena’s concise style of explaining and openness helped us solve all our doubts in a short period of time and to set up solid basis for the further development of our marketing team.

About the author

Nevena

I like stories, and talking to people. I work in PR and Digital Marketing, and when I am not working you can find me skiing, running or trying to do acro yoga. Hope you like my blog.

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What others are saying about me

Great presentation skills, great teaching skills, engaging and encouraging, creates the atmosphere for safe learning

Stefan Vucicevic, Content Specialist at FishingBooker

 

2017-12-16T13:05:46+00:00

Stefan Vucicevic, Content Specialist at FishingBooker

 

Great presentation skills, great teaching skills, engaging and encouraging, creates the atmosphere for safe learning

You were definitely amazing, and friendly as usually. I didn't expect anything less. Well organised, good in team work, but also, I think everyone had a feeling you were there just for them.

Ivona Jovanovic, PR & Media at Živojin Mišić

3.0
2017-12-16T13:17:07+00:00

Ivona Jovanovic, PR & Media at Živojin Mišić

You were definitely amazing, and friendly as usually. I didn't expect anything less. Well organised, good in team work, but also, I think everyone had a feeling you were there just for them.

Just the right pace for my taste! Nevena is a professional with many valuable stories to tell. Would recommend her to anyone!

Lisa Trefilova, Content Specialist at FishingBooker

2017-12-16T13:13:18+00:00

Lisa Trefilova, Content Specialist at FishingBooker

Just the right pace for my taste! Nevena is a professional with many valuable stories to tell. Would recommend her to anyone!

Nevena would be one of the best TED speakers ever!

Daria Riđošić, Independent Videographer creater of Foodies with Cameras

2017-12-16T13:27:09+00:00

Daria Riđošić, Independent Videographer creater of Foodies with Cameras

Nevena would be one of the best TED speakers ever!

Overwhelmingly welcoming and hospitable. I immediately felt like home.

Neda D. Stevanović, Head of Business Development at MVP Workshop

2017-12-16T13:38:43+00:00

Neda D. Stevanović, Head of Business Development at MVP Workshop

Overwhelmingly welcoming and hospitable. I immediately felt like home.

Really enthusiastic, cheerful, with great presentation skills. Nevena gives a lot of examples and encourages the discussion between participants.

Marija Crnogorac, Team Leader at AIESEC

2017-12-16T13:30:04+00:00

Marija Crnogorac, Team Leader at AIESEC

Really enthusiastic, cheerful, with great presentation skills. Nevena gives a lot of examples and encourages the discussion between participants.

She was very energetic and easy to relate to, and all round awesome.

Cat Tyack, Head of Content at FishingBooker

2017-12-16T13:22:14+00:00

Cat Tyack, Head of Content at FishingBooker

She was very energetic and easy to relate to, and all round awesome.

Great speaker and teacher, very approachable and interested in our opinion.

Milena Cvjetić, Landscape Architect & Co-owner of Studio Tufna

2017-12-16T13:35:06+00:00

Milena Cvjetić, Landscape Architect & Co-owner of Studio Tufna

Great speaker and teacher, very approachable and interested in our opinion.

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