esterday sitting in the office I looked around and noticed that about 70% of our engineers were wearing branded T-shirts. They had the GoDaddy brand clearly visible, and later that day talking to my boyfriend who is the CEO of FishingBooker
, I realized how important branded T-shirts and bags were to employees. I hadn’t given much thought as to why we all wanted to dress the same, we are all grown ups, yet we can’t wait to be branded. Wearing company T-shirts I thought was about recognition, but I was wrong. It’s about belonging.